Thames & Hudson (UK), MIT Press (USA), forthcoming, 2020
An extract from the introduction to On Photographs
Photographs are often thought of as ways to hold things still, to calm the flux of a restless world. They allow us to gaze at fixed appearances, for pleasure or knowledge, or both. But very little else about them could be described as ‘still’. From the beginning, photography’s technologies have been in a state of constant change and development, and the tasks we have given the medium have continued to mutate and expand beyond measure. Moreover, photographs are highly mobile. They move over time, across culture and between contexts. They lose meanings, and acquire meanings. Indeed, they could not be quite so mobile were they not quite so fixed. The mute stillness of photographs permits their promiscuity and proliferation. And so, paradoxically, photographs have helped to produce the flux they promise to calm. They confuse as much as fascinate, conceal as much as reveal, distract as much as compel. They are unpredictable communicators. They cannot carry meanings in any straightforward way. A single photograph is unable to account for the appearance it describes, or even account for itself. Like Herman Melville’s Bartleby, a photograph is insistently there, but enigmatic. In each one there is a kind of madness.
All of this leaves photography open to those wanting to take charge of it, to use it in one way or another. Broadly, there are two ways this happens. The first is to give photography pictorial conventions. Images that follow a formula are less likely to surprise, and will give the impression of meeting needs and expectations, of being ‘functional’. Through convention, photography masks its madness. The second way is to accompany photographs with words. Writing, speech, discourse. Think of the complex legal system that secures the status of the police photo; or the connoisseur declaring this photograph better than that; the advertisement making claims in words for a product it depicts; the returning tourist narrating their vacation photos to friends; the caption for a news picture; or the photographic artist stating their intentions. The image cannot achieve any of this by itself. Words do many things for photographs, but in general they are used oversee and direct them, the way parents supervise wayward children. Photographs can be bent to limitless wills, but never precisely so. They always have the potential to exceed the demands imposed upon them. And in that excess, photographs work upon us in ways we still barely comprehend.
If a photograph compels, if it holds our attention, it will be for more than one reason. The reasons may be unexpected, and even contradictory (mixed feelings are often the most compelling). When we are drawn to look at a photograph again and again, it is likely that our second or third response will not be quite the same as the first. Of course, most photographs do not stay in the mind for long at all, but this does not mean we can predict which ones will, or why, or whether a brief encounter with an image will leave some ineffable mark upon us. Photographs need less explanation than our responses to them.